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PRIDO is igniting Manchester’s music scene with his electrifying blend of storytelling Afro anthems! Fusing hip-hop, grime, soul, and Afrobeats, this singer-songwriter and rapper delivers a musical journey like no other. From intimate gigs to electrifying festival stages, PRIDO’s dynamic performances captivate audiences both nationally and internationally.

With nationwide airplay on BBC Radio 1 and 1xtra, as well as recognition from Capital Xtra, Reprezent, Unity and Pie Radio, PRIDO’s tracks are making waves across the airwaves. Named as one of Factory International’s top sounds to watch for, PRIDO is blazing a trail in the music world with his infectious sounds and magnetic stage presence. Get ready to vibe with the next big thing!